Why you’ll love it: Lifting, volumizing, curling—this Allure Best of Beauty Award-winning mascara does everything a mascara could possibly do and does it all well. The formula contains carnauba wax, which helps lengthen and volumize and makes this mascara glide on like a dream. The wand’s flexible tip is spiked with more than 500 teeny, tiny bristles that coat every last lash—even the ones near your inner corners—for a fanned-out, lengthened look with just enough curl.

How you’ll use it: A single coat makes it look like you naturally have really great lashes, while a second turns up the drama without getting clumpy. The formula isn’t waterproof, so it’s a breeze to remove, but it still has longevity.